Updated: 4th of March, 2024

Dear brand builder,

Let me explain WHY we do what we do…

and HOW we’re consistently doing it better than anyone.

Ready?

Ok, so as I’m sure you’re aware, growing a brand is hard.

There is a crisis in e-commerce.

Customer acquisition costs (CAC) are rising. Aggressively.

Facebook and TikTok ad costs are skyrocketing.

Do you think it's going to stop?

In 2013, brands lost an average of $9 for every new customer.

Today brands lose $29...

A 222% increase.

Due to this sad reality, brands will often be satisfied with breaking even on their initial CAC.

Accepting their 1:1 return on ad spend (ROAS) as a win.

Unfortunately, this leaves you to fund the next month’s advertising budget based on the customer's projected lifetime value.

Do you like losing? That's a fast way to do it.

Your ability to scale is severely limited.

Look, if you’re experiencing this, it's not your fault.

The growth in popularity of online shopping has intensified competition for ad space and attention.

The game has evolved.

Don't get left behind.

Due to the rise of short-form content, people have never been more distracted and overwhelmed.

Be honest with yourself:

Why would the viewer pay attention to you when they can endlessly indulge in perfectly-tailored dopamine hits with every swipe?

You have to give them a damn good reason.

Fortunately, there is light at the end of the tunnel:

It has never been easier to find your ideal customer.

Performance on these platforms now IMPROVES when you provide LESS targeting and MORE freedom thanks to machine learning. Crazy right?!

This means that the main factor determining the success of your brand... is your ad creative.

The question is: Can you make ads these platforms like.... at scale?

Most of your competitors will fail to adapt to the higher standards.

This is where you can find your edge.

Now, let me explain how we do it:

Over the years, our clients have profitably spent millions running ad campaigns on Facebook and TikTok with our ad creatives.

We've learned a lot along the way and... we've confirmed 2 things.

1. Most ads are terrible.
2. People hate them.

So... we had to figure out a better way! Here's our battle-tested formula:

We call them Performance Creatives.

Our creative strategists begin by crafting stories that are authentic and relatable.

We use persuasive storytelling and direct-response copywriting to make them compelling.

We source incredible micro-creators to tell your story with raw testimonials.

Then we leverage viewer-retention editing to keep your ideal customer watching longer.

Each concept we develop for you contains 7 phases.

These 7 phases are essential. They work together to convert viewers into customers.

Imagine Legos.

These phases are building blocks that can be rearranged to create near-infinite ad creative variations.

Each concept also includes multiple hooks.

So we can identify which combination of words grabs the most attention.

All that being said, what you really care about is the results:

Results: When you work with Flourish, you receive engaging yet authentic ad creatives that captivate viewers and boost your revenue.

From dog treats to cocktail mixes and candles, we've created profitable ads for all kinds of products.

And if you’re into it, we’d love to do this for you too.

Ok, that's enough about us.

What I want to know about you is... what will you do to solve this crisis?

With or without us, you have to fix this.

Don't leave your content up to chance in a content-first world.

You need to be profiting on the front end.

Everyone knows CAC climbs as you scale your campaigns.

Be prepared with extensive creative testing.

You need a stockpile of winning ad creatives ready to step up as the old creatives fatigue.

There’s no way around it.

Having read this, you will make 1 of 2 choices today...

Choice 1
You continue gambling away the future of your brand. Burning time. Hoping some random winning testimonial video magically materializes from an existing customer.

Choice 2
You decide to work with a dedicated team of creators, creative strategists, copywriters, and editors who understand precisely how to lower your CAC and efficiently scale your brand with powerful performance creatives.

...

Either way, I wish you the very best. I know how hard this game is.

Cheers,
Georgie 💜